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Pinnacle Sports
Pinnacle Sports (also known as Pinnacle) is an online gaming website that was founded in 1998 and is operated by Pinnacle Sports Worldwide. Since its inception, Pinnacle Sports has become one of the world’s largest, fully licensed, online sportsbooks. Presently, the company has customers in over 100 countries and is available in 19 (including international English) different languages. While most of the company information, including number of employees and gross revenues are kept private, Michael Konik, author of ''The Smart Money,'' believes ''"it would not be out of line to guess that their (Sports ) annual handle is in the billions of dollars."''〔(After Pinnacle, It's All Downhill From Here ), washingtonpost.com, 17 January 2007, accessed 18 April 2009.〕
Pinnacle Sports is located on the island of Curaçao, and is fully licensed and regulated by the Government of the Netherlands Antilles (license number: 8048/JAZ2013-013),〔(Pinnacle Sports Review ), esports-betting.pro〕 which also functions as the regulating body for the gaming industry. Regulation requires that Pinnacle Sports must maintain sufficient funds to be able to honor the winnings of their customers at all times.
== Reduced Margin Pricing ==
When Pinnacle Sports began trading in 1998, most gaming companies used bonuses to lure potential customers. Rather than offer sign up or reload bonuses, Pinnacle Sports became the first sportsbook to introduce a ''reduced margin pricing model'' or reduced juice, thus deriving profit from lower margins but a far higher turnover. Pinnacle Sports began offering -105/-104 ($1.95-$1.96) prices on head-to-head match odds and spreads, significantly undercutting the standard -110 ($1.91) pricing model that was used by its competitors.
Pinnacle Sports is able to operate under this pricing model by posting opening 'overnight' lines with smaller limits. This allows Pinnacle Sports to shape their lines according to the betting activity of 'sharp' bettors without exposing the book. According to Noble, these early, low limit bets ultimately allow Pinnacle Sports to offer betting limits with confidence as high as $50,000 or more on selected games with their low margin pricing model.〔(The Pinnacle Pulse: Inside the Wagering Line ), sportsinsights.com, 20 September 2006, accessed 19 April 2009.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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